University of Delaware Professor Kent Messer, in the College of Agriculture and Natural Resources, visited the National Mall for USDA's Farmers Market to survey consumers on their produce-buying habits and whether they are influenced by water usage. Funding support from United States Department of Agriculture-National Institute of Food and Agriculture, Grant number 20166800725064 and the CONSERVE project.
The CONSERVE team at the University of Delaware’s Center for Experimental and Applied Economics (CEAE) rolled out its innovative tuk tuk at the United States Department of Agriculture’s (USDA) Farmers Market on the National Mall in Washington, D.C., on Friday, Sept. 30, conducting a study on consumers’ preferences for food produced with non-traditional irrigation water.
The Team's Tuk Tuk is a mobile lab with the appearance similar to that of a Thailand food truck and helps attract subjects of all demographics, making it a great tool for research in that it brings in a wide variety of participants. During Friday’s event, about 150 people participated in the experiment.